Belgian Buyers and the Alpine Property Market: Insights from Knight Frank’s 2026 Alpine Property Report

The Alps are shifting from a seasonal ski destination to a year-round lifestyle choice. Knight Frank’s Alpine Property Report 2026 , led by Kate Everett-Allen, Head of European Residential Research, highlights how this change is influencing buyer behaviour across Europe, including Belgium.

20 November 2025

Alpine Property Report 2026

Written by:

Shane O'Neill

Written by:

3 mins read

Here are the key findings for Belgian investors, who represented 8.5% of all survey responses.

Belgian highlights in a nutshell

Belgian buyers are looking for:

Properties under €2 million.
Year-round usability.
Strong sustainability credentials.

With limited supply and rising demand, early movers will secure the best opportunities.

Belgian interest: cautious but present

Globally, 56% of the report’s high-net-worth (HNW) respondents plan to buy an alpine property. Belgian respondents are more reserved, with 27.5% intending to purchase, 43.1% saying no, and 29.4% unsure. This contrasts with stronger demand in markets such as China and the UK, but it still signals opportunity for Belgian buyers who value lifestyle and investment security.

Budget focus: affordable luxury

Belgian buyers are highly price-sensitive:

53.1% prefer homes under €1 million
24.5% target a €1– to €2 million budget

Interest in higher price brackets is minimal, making Belgium one of the most value-conscious markets in Europe. Resorts offering prime properties below €2 million, such as Chamonix, Morzine and St-Martin-de-Belleville, are likely to appeal.

Preferred locations

Belgian respondents favour France (35.5%), followed by Switzerland (33.9%) and Italy (29%). This reflects proximity to the French Alps and Switzerland’s reputation for prestige and stability. They were also the respondents who favoured destinations outside of Switzerland, France and Italy the most, with many skiers known to flock to the Austrian slopes for instance.

Priorities for Belgian buyers

Belgian respondents place a strong emphasis on lifestyle and sustainability when considering alpine property. Nature, outdoor views and security are the leading motives, while wellness and cultural experiences also rank highly, reflecting the Alps’ growing appeal as a four-season destination. Energy efficiency is another key priority, with above-average importance placed on energy ratings. Confidence in long-term investment value is positive, with 52% of Belgian respondents feeling very confident about the resilience of alpine property.

Findings from the report

Packed with data backed research and local insights, the report finds the mountains are still outperforming global prime real estate, with prices up 23% in five years as Europe’s leading resorts pivot from seasonal ski escapes to full-year investment opportunities.

Standout performers

Andermatt leads the 2025 index with 14.6% annual growth.
Swiss resorts grew 5% on average, outpacing France at 1.2%.
Cortina d’Ampezzo remains the region’s strongest value play, even after 10% annual gains ahead of the 2026 Winter Olympics.

Demand shift

A structural pivot is under way. 73% of HNW individuals s, rising to 80% of millennials, would consider full-time Alpine living. Summer lift-pass sales in Chamonix have jumped 46% since 2021, underscoring year-round appeal.

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